It's what the people want
I'm loving how the entire goal of Volkswagen's current advertising campaign is to emphasize that Volkswagen is not an American car company. "Let's have our mascot be an old-timey Beetle that speaks with a thick German accent! Let's have Brooke Shields obsess about the lure of 'German engineering'! Let's end every commercial with the slogan 'Das Auto'! PLEASE FOR THE LOVE OF GOD DON'T LINK US TO DETROIT WE'RE NOT THEM WE'RE FOREIGN LOOK sauerbraten Wagner Oktoberfest Bismarck techno music." Meanwhile, GM's advertising message seems to be "Please baby, we know we've let you down before, but this time it'll be different, we swear...aww, come on baby, why you gotta be that way."
1 Comments:
At February 27, 2009 at 6:31 AM , Ray said...
You have to admit, it's a valid advertising strategy :)
Post a Comment
Subscribe to Post Comments [Atom]
<< Home